Where drawing meets the real world
An illustrator's eye is useful long before anything is drawn. Prop styling and set direction is about the same choices we make on paper — color, shape, rhythm, a focal point — made with real objects. We style product and editorial shoots, plan launch-event sets and design window displays so the photography and the illustration look like they belong to the same brand.
What set direction covers
- Concept and mood boards that lock in palette, props and lighting before the shoot day.
- Prop sourcing and styling — vintage finds, handmade cut-outs and painted backdrops.
- Illustrated set pieces — giant paper props, hand-painted flats and custom signage.
- On-set direction for editorial, catalog and social shoots.
- Window and pop-up design for retail and events.
Our styling kit
How we plan a set
Story
One sentence that describes the moment the picture captures.
Palette
Three colors and a texture, pulled from the product.
Props
Every object earns its place; we cut anything that competes.
Shoot
Styled live on set, with illustrated elements ready to drop in.